In need of a new digital marketing strategy? Exhausted all your marketing avenues? Look no further than forum marketing!
Forum marketing is a great way to expose your business en masse, as well as to make your business stand out from the competition. It is a high ROI strategy due to the ability to market far and wide, and in an industry that your brand is familiar. Plus, forum marketing is also a savvy way of getting your message out there without costing a bomb.
So without further ado, here is a short step-by-step guide to using forum marketing to enhance your business.
A Short Guide To Directing Traffic To Your Website Via Forums
- Find Your Niche
The first thing you’ll need before you start your forum journey is to have a deep understanding of your business and its niche. In other words, you need to look for active forums dedicated to your industry.
- Create Your Forum Account
For most forums, you’ll need an account before being able to participate in the discussions. Find out where the register/sign up button is located on the site and click it. It should be straightforward from there.
As for your username, it’s suggested that you make it your brand name so that people will be able to associate your account with your business.
- Set Up Your Forum Signature
Once you’re done with the setup, the next important step is to create a forum signature. Forum signatures are attached to your posts or comments and comprise typically of text or graphic. Most people will opt to display a line of text, typically their favourite quotes, or links to their personal/business websites. You’d do well to adopt the latter.
Forum signatures are vital as they are basically the core of forum marketing. Essentially, they’re how you’re going to drive traffic to your site.
- Participate In The Forums
What use is your forum signature if no one sees it?
Participating in forum discussions allow your brand to be viewed by more people — especially by commenters who are also in a similar field. To join in on any conversation, simply head over to the main area of the forum to see where most people hang out, and you’ll obviously want to participate in the most active post as that’ll be the one which will bring the most views to your site.
- Remember to Self-Promote
While over-promoting yourself isn’t encouraged, undergoing it is just as bad. Feel free to plug your product or services whenever appropriate, just try to be subtle with it, eh?